For decades, The North Face jackets have been part of some of the most iconic stories in adventure and culture - whether part of first ascents on some of the highest peaks in the world, or worn on graffiti missions in the New York City streets of the ’90s.

As part of the “It's More Than a Jacket" campaign, I led a partnership with the SFMOMA (in celebration of TNF’s Bay Area heritage) to provide support for their community programs, sponsorship of an artist’s Soapbox Derby, and a temporary installation within their space.

The exhibit, built to launch an archive of significant products from brand’s catalog, featured The North Face jackets and products on loan from partners ranging from athletes to designers, to consumers and included pieces from athletes Alex Honnold and Jimmy Chin; designer Angelo Baque; photographer Peter Sutherland; and cultural icon RZA. Each piece's unique story highlighted what these jackets have meant to the people who have worn them.

The structure itself was a parametrically designed recreation of the iconic Nuptse Jacket, made from 200 individual interlocking sheets of post-consumer recycled cardboard. The entire installation was designed to be flat-packed and installed in 24 hours using no glue, fasteners, or power tools.