A truly immersive brand experience, designed with Taco Bell's biggest fans in mind. ​This fully-functioning temporary hotel in Palm Springs, CA celebrated the best of the brand, with elevated brand-themed rooms and decor (including some hidden surprises for keen-eyed guests), exclusive hotel-only menu items, and a gift shop with Taco Bell resort merch found nowhere else.

All 70 rooms and all five days sold out in just 2 minutes, leaving around 80,000 would-be guests to experience the hotel from afar, riveted to their screens as the various elements of the hotel were revealed over the course of a few months. ​The hotel also featured curated programming to keep fans engaged on property, including DJs, films and live sets from Feed The Beat performing artists throughout the week.

Awards:

2019 Event Marketer "Best Overall Consumer Event Environment"

2019 Marketing Dive "Campaign of the Year"

2020 ADC One Club Award

2020 Shorty Award

2020 Adweek Award

2020 Ex Award

Press:

4.4 Billion media impressions stemming from 5,055 media placements*

1.2 Billion social impressions

Mentions on Ellen Degeneres & The Tonight Show

Buzzfeed, AdAge, Cosmopolitan, LA Times, Yahoo! News, Us Weekly, Food Network, Business Insider, People, Delish, CNBC, USA Today, Eater, GQ, Adweek, Travel & Leisure, NY Post, Refinery 29, Associated Press, GMA, Lonely Planet, Fodors, FastCompany, Forbes, Hyebeast, Bustle, Condé Nast Traveler, Food & Wine, E! News, Thrillist, CNN, NY Times, Washington Post and more.

*note - in 2018 the brand garnered 7,550 stories for all campaigns combined