An interactive installation using web sockets, bringing Google's Chrome Racer game into the physical realm.

At Google I/O, one of the most important developer conferences in the world, Google unveiled the Chrome experiment “Racer” - a multi-player, multi-device game which can be played on any series of devices running the Chrome browser, creating an amazingly simple display of a game-changing browser technology. For the conference, we designed an expanded Racer experience in a bespoke interactive installation that extended the gameplay past the surface of the mobile devices, and onto a huge, multi-player digital canvas.

The Chrome Racer Installation game mirrored retro slot car games. Participants tapped their device to accelerate their car, and released to brake. 5 colors of cars. 5 players. 5 devices. Despite the simplicity of the game, we built infinite track variations with difficult physics properties to make the game a challenge. We designed epic, retro crash animations, and an all-important leaderboard to show who’s ahead in real-time. Additionally, Google had legendary music composer Giorgio Moroder create a custom music track for the game experience.

Working intimately with Google’s Creative Lab, we led the design of the form factor of the game installation and technology systems, developed enhanced visual and motion content, adapted the gameplay for use in this new medium, and managed an epic team of developers, technology specialists and fabricators in an incredibly short timeline.

Press:
CNN Money, CNET, The Verge, Mashable, Consequence of Sound

Awards:
FWA.com, Tomorrow Awards (Nominee)