​To launch its new FUTURELIGHT™ technology, The North Face held an official unveiling at the world’s largest gathering in technology and innovation, CES, displaying the new product as imagined through a Camper developed by BMW Designworks, speaking to the endless possibilities for the new fabric

This museum-style interactive exhibit, built in a “hidden” space within the Convention Center monorail station, hosted invited media who met with brand executives, got hands-on with the new material and participated in an interactive VR experience.

Despite not being official CES exhibitors, the brand broke through in technology and innovation news and ‘Best of CES’ round ups, ultimately being awarded “Top Emerging Tech of CES” by key tech publication, Digital Trends.

Press:

918 million impressions across 335 placements, including: Gizmodo, GQ, Highsnobiety, Digital Trends, WWD, Engadget, Esquire, Gear Junkie, Popular Mechanics, WWD